Carlotta Bacchini
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A medical
concept app
PhixMe is the portable pharmacy that fixes you. It is the prototype of a medical application born after an in-depth market research. The app is part of a context in which the population responds to basic health needs, although often instead of going to the doctor to meet these needs, they search on Google small health problems, causing serious states of anxiety and panic. PhixMe is therefore an app that aims to combat cyberchondria, replacing Google and supporting the doctor in the diagnosis of mild symptoms.
2019 — UI&UX DESIGN, BUSINESS STRATEGY

PhixMe
App

03             TYPE: UNIVERSITY PROJECT      COURSE: ECONOMIA DEL PROGETTO      SKILLS: UI&UX DESIGN, BRANDING, BUSINESS STRATEGY      TRY THE CONCEPT APP: PHIXME



Challenge
The aim of the course was to develop an application that would adhere to the Two sided-market business model, i.e. an application that had two types of customers: on the one hand the users, and on the other the actual customers to whom the data received from customers is sold. In this way, the reference market, customer types, touch points and user journey were studied in depth: in conclusion, a swot analysis was carried out and then a working prototype of the application was created.
Micromort
Project
Provocanti
Innovatori
13
previous project
01
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2019 — UI&UX DESIGN, BUSINESS STRATEGY

PhixMe
App

TYPE: UNIVERSITY PROJECT
COURSE: ECONOMIA DEL PROGETTO
SKILLS: UI&UX DESIGN, BRANDING, BUSINESS STRATEGY
TRY THE CONCEPT APP: PHIXME
















































A medical
concept app
PhixMe is the portable pharmacy that fixes you. It is the prototype of a medical application born after an in-depth market research. The app is part of a context in which the population responds to basic health needs, although often instead of going to the doctor to meet these needs, they search on Google small health problems, causing serious states of anxiety and panic. PhixMe is therefore an app that aims to combat cyberchondria, replacing Google and supporting the doctor in the diagnosis of mild symptoms.
Challenge
The aim of the course was to develop an application that would adhere to the Two sided-market business model, i.e. an application that had two types of customers: on the one hand the users, and on the other the actual customers to whom the data received from customers is sold. In this way, the reference market, customer types, touch points and user journey were studied in depth: in conclusion, a swot analysis was carried out and then a working prototype of the application was created.
13
Provocanti
Innovatori
01
Micromort
Project