Carlotta Bacchini
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An advertising
campaign
Social communication campaign carried out for the local police in Milan. The aim of the campaign, whose main output is a commercial, is to discourage the use of the telephone while driving. The solution identified is therefore divided into commercials, OOH and guerrilla marketing: the campaign's main audience is the Z generation, which, believing itself invincible, never thinks about the consequences. But what if young people are actually invincible?
2019 — ADVERTISING, VIDEO MAKING

The silent
weapon

02             TYPE: UNIVERSITY TEAM PROJECT      COURSE: COMUNICAZIONE VISIVA      SKILLS: ART DIRECTION, DIRECTION OF PHOTOGRAPHY, GRAPHIC DESIGN      WEBSITE: PINKYJACK     FEATURED: FUORISALONE TV



Challenge
The request was to create an advertising campaign to discourage the use of the telephone while driving. The campaign had to include a television commercial that would hit a certain target audience.
Solution
We therefore developed an advertising campaign that had as its target audience the newly licensed, those who feel invincible and who do not think they could die at any moment. Therefore, we have not relied on personal death, but on the death of others and the guilt that would result from culpable vehicular manslaughter. We have made a commercial, a sitoweb and a guerrilla marketing.
Hansel and
Gretel Game
Micromort
Project
01
previous project
03
next project
2019 — ADVERTISING, VIDEO MAKING

The silent
weapon

TYPE: UNIVERSITY TEAM PROJECT
COURSE: LABORATORIO DI COMUNICAZIONE VISIVA
SKILLS: ART DIRECTION, DIRECTION OF PHOTOGRAPHY, GRAPHIC DESIGN
WEBSITE: PINKYJACK
FEATURED: FUORISALONE TV
















































An advertising
campaign
Social communication campaign carried out for the local police in Milan. The aim of the campaign, whose main output is a commercial, is to discourage the use of the telephone while driving. The solution identified is therefore divided into commercials, OOH and guerrilla marketing: the campaign's main audience is the Z generation, which, believing itself invincible, never thinks about the consequences. But what if young people are actually invincible?
Challenge
The request was to create an advertising campaign to discourage the use of the telephone while driving. The campaign had to include a television commercial that would hit a certain target audience.
Solution
We therefore developed an advertising campaign that had as its target audience the newly licensed, those who feel invincible and who do not think they could die at any moment. Therefore, we have not relied on personal death, but on the death of others and the guilt that would result from culpable vehicular manslaughter. We have made a commercial, a sitoweb and a guerrilla marketing.
01
Micromort
Project
03
Hansel and Gretel game