2018 — TYPOGRAPHIC DESIGN
TYPE: UNIVERSITY PROJECT
COURSE: TYPOGRAPHIC DESIGN
SKILLS: TYPOGRAPHIC DESIGN, EDITORIAL DESIGN
Social communication campaign carried out for the local police in Milan.
Specimen realized during the course of Typographic Design:
the aim was to represent in all its facets a typeface of own choice. My choice has
fallen on the SangBleu typefaces, from the Swiss Typefaces foundry, as it presented
itself as an interesting field of study, since it takes up the style of classics of
typography, such as Didot, but modernizes them. The result is a peculiar typeface:
elegant, but also aggressive.
The interface has been specifically designed to make the connection between people more evident: it is no longer a sterile application with a play button, but
a radio to interact with, pressing buttons and turning knobs. Indeed, especially when you receive advice, you can tune in to the "frequency" of the advice by turning a special knob.