carlottabacchini.com

2020 COMMISSIONED PROJECT

SKILLS: ART DIRECTION, 3D ART, MOTION DESIGN, VIDEOMAKING, WEB DESIGN, UX/UI

3/Enviroblu

Product launch campaign

When hand sanitisers had headlined during the pandemic, Enviroblu sought to enter the market as a new green and effective product against germ and bacteria thank to UV-C light. We were therefore entrusted with all communication for the launch campaign, which consisted of two videos (one B2B and one B2C), a website, a brochure and social media management. The communication of the product had to revolve around its manufacture, elegance and the possibility of use even on delicate surfaces such as clothes. In fact, the primary target audience is fashion enthusiasts or the fashion industry in general.

enviro-blu.com

The B2B video features a voice over that allows the business market to understand the product on a technical level, as it is explained how UV-C light deactivates the reproductive capacity of bacteria through 3D animations.


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In contrast, B2C video captures the user's attention by exploiting the emotions that the medium triggers. In this case, the video is mainly shot and, through a story, shows the different uses of the product.


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Clients

Credits

CARLOTTA BACCHINI, PIETRO FORINO

Submerged Mag
WHNC
2
4
4/WHNC
2/Submerged Mag