⁽⁵⁾Alcova Visual Identity & Wayfinding

During the collaboration with Studio Vedèt, I worked in a team to reimagine the identity of Alcova 2023 for both the Milan and Miami editions. Our work included eye-catching motion graphics for social media, an elegant fabric-based wayfinding system for Milan and window decals for Miami. Additionally, we developed a distinctive newspaper-inspired map for Milan and a neon pink offset printed map for Miami. Alcova’s online presence came alive with dynamic animations and fresh colors, while the wayfinding system seamlessly blended into the event’s atmosphere. Together, these elements created an unforgettable experience, showing the transformative power of visual and motion design. Our aim was to convey the essence of Alcova through carefully crafted images, creating an immersive experience that resonates with viewers well beyond the event itself.

The Alcova Milano wayfinding system, elegantly crafted with semi-transparent fabrics, seamlessly blends into the location, offering intuitive guidance with a natural and sophisticated aesthetic.

Our meticulously crafted Alcova motion graphics enlivened the event's online presence, captivating viewers with dynamic animations and a vibrant visual narrative that conveyed Alcova's essence worldwide.

The wayfinding system created for Miami elegantly used textiles and window decals to guide visitors inside the Motel. Each element was connected by Miami iconic pink, echoing the 1950s charm of the city's neon lights.