Commissioned
Osteria del Gallo Ardito
/
2023
Brand Design, Editorial design
The branding project for Osteria del Gallo Ardito aimed to reflect its core identity and values, presenting it as
a place where Lombard cuisine thrives with fresh, local ingredients, offering a cozy, family-friendly atmosphere,
blended with modern elegance.
Collaborating closely with architects and interior designers, a distinct logo emerged—the stylized rooster's claw, linking
tradition and the osteria's name—complemented by a modern serif font exuding sophistication. This consistent branding extended across menus,
stationery, social media images, and other visuals, establishing market positioning and differentiation through
competitor analysis. Ultimately, Osteria del Gallo Ardito's branding communicates a unique identity, inviting guests to experience a warm ambiance and top-notch Lombard cuisine, celebrating culinary tradition with a touch of class.
The menu design at Osteria del Gallo Ardito exemplifies a perfect blend of elegance and practicality. Presented on a rustic wooden board secured with two rubber bands, it not only exudes sophistication but also allows for flexibility. This ingenious approach empowers the Osteria to adapt its offerings based on the availability of seasonal ingredients, ensuring an ever-changing and delightful dining experience.
Osteria del Gallo Ardito masterfully captures its essence through a stylized rooster's claw, symbolizing courage and Lombard heritage. Welcoming ambiance blends tradition with modernity, offering a harmonious blend of cherished flavors and exciting culinary ventures.
Carlotta Bacchini,
Pietro Forino
Graphidea Milano