Osteria del Gallo Ardito
Brand Design, Editorial design
The branding project for Osteria del Gallo Ardito aims to reflect its values by merging the visual identity with the idea of a place where Lombard cuisine thrives with fresh and local ingredients in a contemporary and cosy atmosphere. In close collaboration with architects and interior designers, I designed a distinctive logo - the stylized rooster claw, linking the tradition and name of the osteria to the town in which the restaurant is located - complemented by a modern serif font that conveys the idea of home-style but refined cuisine. Branding was extended to menus, stationery, social media images, and other visual elements, establishing market positioning and differentiation through competitor analysis. Ultimately, Osteria del Gallo Ardito’s brand communicates a unique identity, inviting guests to experience a cozy ambiance and upscale Lombard cuisine that celebrates culinary tradition with a touch of class.
The menu design at Osteria del Gallo Ardito exemplifies a perfect blend of elegance and practicality. Presented on a rustic wooden board secured with two rubber bands, it not only exudes sophistication but also allows for flexibility. This ingenious approach empowers the Osteria to adapt its offerings based on the availability of seasonal ingredients, ensuring an ever-changing and delightful dining experience.
Osteria del Gallo Ardito masterfully captures its essence through a stylized rooster's claw, symbolizing courage and Lombard heritage. Welcoming ambiance blends tradition with modernity, offering a harmonious blend of cherished flavors and exciting culinary ventures.