CARLOTTA BACCHINI

(*)Osteria del Gallo Ardito Branding

(project type)
Commissioned
(client)
Osteria del Gallo Ardito
(year)
2023
(role)
Art Director & Visual Designer
(main areas)
Brand Design, Editorial design
Osteria del Gallo Ardito Coaster | Carlotta Bacchini

The branding project for Osteria del Gallo Ardito aims to reflect its values by merging the visual identity with the idea of a place where Lombard cuisine thrives with fresh and local ingredients in a contemporary and cosy atmosphere. In close collaboration with architects and interior designers, I designed a distinctive logo - the stylized rooster claw, linking the tradition and name of the osteria to the town in which the restaurant is located - complemented by a modern serif font that conveys the idea of home-style but refined cuisine. Branding was extended to menus, stationery, social media images, and other visual elements, establishing market positioning and differentiation through competitor analysis. Ultimately, Osteria del Gallo Ardito’s brand communicates a unique identity, inviting guests to experience a cozy ambiance and upscale Lombard cuisine that celebrates culinary tradition with a touch of class.

Entrance of Osteria del Gallo Ardito with logo on glass door, surrounded by flowering plants and traditional stone pavement | Carlotta Bacchini
Close-up of a restaurant table set with red napkins, wine glasses, a wine bottle, a water bottle, and a dessert plate at Osteria del Gallo Ardito | Carlotta Bacchini
Elegant restaurant table setting with printed menus, red napkins, cutlery, and glassware at Osteria del Gallo Ardito | Carlotta Bacchini
Close-up of the Osteria del Gallo Ardito menu held by a person, showing traditional Italian dishes printed on textured paper with a wooden frame and orange cord | Carlotta Bacchini

The menu design at Osteria del Gallo Ardito exemplifies a perfect blend of elegance and practicality. Presented on a rustic wooden board secured with two rubber bands, it not only exudes sophistication but also allows for flexibility. This ingenious approach empowers the Osteria to adapt its offerings based on the availability of seasonal ingredients, ensuring an ever-changing and delightful dining experience.

Set of business cards for Osteria del Gallo Ardito displayed on a red velvet surface, featuring the restaurant’s name and orange rooster foot logo | Carlotta Bacchini

Osteria del Gallo Ardito masterfully captures its essence through a stylized rooster's claw, symbolizing courage and Lombard heritage. Welcoming ambiance blends tradition with modernity, offering a harmonious blend of cherished flavors and exciting culinary ventures.

Close-up of Osteria del Gallo Ardito’s printed menu framed in wood with an orange cord, next to a glass of red wine casting a shadow on the paper| Carlotta Bacchini
Osteria del Gallo Ardito Branded Water Bottle | Carlotta Bacchini
Osteria del Gallo Ardito Gnocco Fritto | Carlotta Bacchini
Osteria del Gallo Ardito Tagliatelle | Carlotta Bacchini
(designers)
Carlotta Bacchini, Pietro Forino
(printed by)
Graphidea Milano