⁽⁸⁾Valentino Garavani and Vans Experience

To mark the launch of Valentino Garavani’s collaboration with Vans, we created a digital experience that transforms a traditional product page into a narrative-driven environment, one that lives natively on valentino.com and reimagines the act of browsing as something immersive, spatial, and expressive. Leaning into the campaign’s red-tiled bathroom aesthetic, we designed a bespoke 3D world – gritty, tactile, and hyper-detailed – rendered in WebGL and seamlessly embedded as an iframe. Users are invited to freely explore the six sneaker models within the set, each placed in context with cinematic attention: scattered across toilet stalls, perched on sink edges, nestled into tiled corners. This spatial interface bridges storytelling and commerce, offering intuitive navigation toward each product while amplifying the identity of the collaboration. The result is not just an e-commerce extension, but a standalone experience, elevating both the campaign and the collection through bold creative direction and technical precision.

→ valentino.com

Despite the constraints of real-time rendering, we pushed for a high level of material fidelity. From the ribbed rubber stripe wrapping the sole to the fine canvas weave and tonal stitching, every sneaker detail was carefully recreated, balancing realism with optimal performance and responsiveness.

The entire environment was composed from modular elements reconfigured throughout the space to create varied, product-focused compositions. Small easter eggs punctuate the scene with rhythm and personality: a flickering light overhead, a pair of sneakers casually left on the sink, another half-hidden behind an open stall door.